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Online Advertising Agencies - Introduction to Online Advertising Agencies

Business ManagementSmall Business Resources

Online advertising agencies can be classified into two types — those that specialize in advertising online, and those that handle advertising in general but allow clients to purchase services online. In this article, we will focus on those that specialize in online advertising.

Due to the constantly changing face of the internet, online advertising has a history of constant flux. In the early days, banner advertising based on the number of impressions was the rule. Today, text-based ads or interactive ads are considered more important. Many of the major early online advertising networks are now gone, or have been swallowed up by other companies.

A great deal of the advertising for small businesses and individuals is now handled by companies like Google and Chitika.

The advertising agencies help clients buy these online media services. The ad consultants will be familiar with the current trends in internet traffic and behavior. They will analyze a client’s business and website to decide which type of advertising campaign is likely to work best.

For some types of businesses, the social networking websites like Facebook, Twitter and MySpace are effective. For example, the once widely-popular MySpace site has now fallen behind Facebook and Twitter, but is still a popular promotion site for musicians and book authors.

Nearly all large corporations have recognized the importance of online marketing and they usually hire ad agencies to handle their internet campaigns. A major movie release, for example, will have its own website with video clips, discussion forums, and all sorts of freebies to help spread the word about the film. These websites will additionally open up their own fan pages on social media sites like Facebook and Twitter.

Because of the intricacies involved in carrying out an effective online marketing campaign, most businesses at least consider the services of a professional agency that specializes in this area. These agencies will be able to craft graphic ads, videos, podcasts, webcasts, interactive ads and other vehicles needed to deliver your advertising message.

Such agencies are usually full service and handle related areas like search engine optimization (SEO) and analytical tracking. Most web users still use the major search engines to find information over the internet. SEO specialists identify important keywords for a website that web surfers use often in their searches. These keywords are highlighted on the client’s webpages to help attract targeted traffic . By tracking visitors and conversions using a variety of analytical tools, the consultants can also suggest changes to web pages to increase return on investment (ROI).

While it is possible for novices to use advertising services like Google’s AdWords on their own, mastering online campaigns takes significant time and energy. In many cases, businesses with sufficient resources are better off leaving this work to online marketing agencies that have the know-how and experience needed to deliver results. By working with an agency, you can get the ball rolling right from the start rather than having to learn everything from scratch and through trial and error.

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