Other Free Encyclopedias » 21st Century Webster's Family Encyclopedia » 21st Century Webster's Family Encyclopedia - A to Akutagawa, Ryunosuke

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media buy

Advertising, paid publicity designed to persuade people to buy a product or service or to adopt a viewpoint. U.S. advertising in magazines, newspapers, radio, and television provides these media with most of their income. Advertisers pay advertising agencies to conduct market research, formulate advertising campaigns, buy the necessary time or space in the medium or media chosen, and produce the actual advertisements. The United States spends more money on advertising than any other country in the world.

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